Data Solutions Group

We are a team of Data Scientists focused on increasing market share for our partners through data-enabled products utilizing Nexstar’s owned and operated inventory, including 171 sites & apps and 200+ partner sites.

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  • Intelligent TargetIntelligent Target

    A holistic audience solution that targets previously unidentified segments. We analyze and predict content affinities and target key audience attributes.

  • Predictive CurationPredictive Curation

    We analyze our O&O sites and our environmental and usage data to identify content affinities for select audiences to target individual, relevant content for your advertising objectives.

  • Dynamic Attribute OptimizationDynamic Attribute Optimization

    We target previously unidentified segments using data from our 90+ branded data partner integrations, 200+ custom 1st party segments and 75k+ custom ad segments.