Data Solutions Group
We are a team of Data Scientists focused on increasing market share for our partners through data-enabled products utilizing Nexstar’s owned and operated inventory, including 171 sites & apps and 200+ partner sites.
A holistic audience solution that targets previously unidentified segments. We analyze and predict content affinities and target key audience attributes.
We analyze our O&O sites and our environmental and usage data to identify content affinities for select audiences to target individual, relevant content for your advertising objectives.
Dynamic Attribute Optimization
We target previously unidentified segments using data from our 90+ branded data partner integrations, 200+ custom 1st party segments and 75k+ custom ad segments.