An outcome driven solution for effective omni-channel ad campaigns.
Targeting the right customers in a changing ad tech and privacy world has never been harder. If your brand is struggling with customer acquisition and trying to figure out how to deliver effective omni-channel ad campaigns to the right customers, Nexstar Digital has your solution.
Meet Stellar
Stellar is Nexstar’s proprietary data-driven audience targeting and optimization solution that uses predictive technology to determine where your brand’s advertising performs best against campaign goals.
HOW STELLAR WORKS
Working with your business goals in mind, Stellar’s predictive technology, determines what and where your brand’s advertising performs best against your campaign goals, based on context and content signals.
BUILT TO WORK WITH ALL MEDIA TYPES
Using 98M unique data points collected across Nexstar’s Network of 200 owned or partner local broadcast stations, 125 web sites and 239 mobile apps, Stellar optimizes your media spend across all media types for the best performance and to drive ROI.
STELLAR DRIVES RESULTS
FOR OUR CUSTOMERS
30
More Orders
A quick service restaurant chain used Stellar to predict and optimize audience targeting to drive online orders in new customer segments.
100
Incremental Revenue
Stellar helped a leading retail brand create and dynamically serve personalized ads to new audience segments that extended the brand’s reach, driving new revenue.
42
Brand Lift
A national insurance provider used Stellar to dynamically target content to affinity audiences using 1st party data and increased brand lift.
The Nexstar Digital
Advantage
Tech & Data
Rich first-party data and machine learning orchestrates and optimizes omni-channel media spend in real-time.
Content
Our 1st and 3rd party curated content verticals are comprised
of trusted, local brands that deliver national reach.
Audiences
Our audiences are comprised of 98M engaged users/month who rely on us for news, lifestyle, and entertainment.
CONNECT WITH
OUR STELLAR SALES TEAM
Working with your business goals in mind, Stellar’s predictive technology, determines what and where your brand’s advertising performs best against your campaign goals, based on context and content signals.
