An outcome driven solution for effective omni-channel ad campaigns.
Targeting the right customers in a changing ad tech and privacy world has never been harder. If your brand is struggling with customer acquisition and trying to figure out how to deliver effective omni-channel ad campaigns to the right customers, Nexstar Digital has your solution.
Stellar is Nexstar Digital’s proprietary data-driven audience platform that gives advertisers the ability to seamlessly purchase digital and linear advertising across the Nexstar Network.
Working with your business goals in mind, Stellar’s predictive technology, determines what and where your brand’s advertising performs best against your campaign goals, based on context and content signals.
Using 100M unique data points collected across Nexstar’s Network of 200 owned or partner local broadcast stations, 125 web sites and 239 mobile apps, Stellar optimizes your media spend across all media types for the best performance and to drive ROI.
A quick service restaurant chain used Stellar to predict and optimize audience targeting to drive online orders in new customer segments.
Stellar helped a leading retail brand create and dynamically serve personalized ads to new audience segments that extended the brand’s reach, driving new revenue.
A national insurance provider used Stellar to dynamically target content to affinity audiences using 1st party data and increased brand lift.
Rich first-party data and machine learning orchestrates and optimizes omni-channel media spend in real-time.
Our 1st and 3rd party curated content verticals are comprised
of trusted, local brands that deliver national reach.
Our audiences are comprised of 100M engaged users/month who rely on us for news, lifestyle, and entertainment.
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