Challenge: An automotive services company sought to partner with a media company with reach, advanced targeting, and scale to efficiently increase sales of their direct-to-consumer services.
Solution: Nexstar Digital developed a video-first brand awareness campaign across desktop, mobile, in-app, and connected TV devices. Nexstar Digital delivered targeted inventory, cross-channel attribution, audience insights, and a flexible and trusted brand lift study.
Results: Over a two-week campaign, by working with Nexstar Digital an automotive services company yielded a 100% return on ad spend via their efficient and effective awareness campaign.
