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Challenge: A national insurance brand looked to partner with a media partner with national scale to drive customer acquisition volume. 

Solution: Using data from partner site pixels, Nexstar Digital dynamically targeted display and video ads to content pages where future customers were more likely to engage, pages not identified by traditional contextual or behavioral methods.

Results: Over a three-year period, Nexstar Digital’s predictive ad technology drove +42% lead volume vs control. 

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